Singer-songwriter Bent Van Looy created a color collection for Boss paints called Bent For Boss. To introduce it to the public, we looked fo a classic shop location and branded it in the collection signature. Inside the store, we came up with crazy color combinations and painted everyday objects, thus creating a surreal setting. We wanted to show that color shouldn’t be limited to walls. At the press event, Bent surprised the audience with a mini-concert and his brother who holds a food truck catered a colour-coordinated menu.

Styling | Event Production | Photography