A verb as a logo is a powerful statement. That is why we came up with works when Flanders DC and the city of Antwerp asked us for a name and visual identity for a festival of creative entrepreneurs. Instead of a traditional campaign, we opted for a story based approach in which the creative is central. By selecting and interviewing Christian Wijnants about the fashion industry and sharing Luc Tuymans’ view on the art world, we were able to offer a diverse mix of honest, creative stories on entrepreneurship, which can all be read on

Naming | Identity | Graphic Design | Web Design | Short Copy | Long Copy



The presentation video we made to present the initial concept