Peter Goossens & Ann Van Hoey for Serax

Belgian Master Chef Peter Goossens and ceramist Ann Van Hoey love mixing the modern with the traditional. We translated their love for the clash of cultures into the design of the brochures and packaging for their joint ceramic line for Serax. We created a minimal, geometric logotype and paired it with classic imagery and a touch of fluo green, to generate an off the hook effect; that is also present throughout the collection. The commission consisted of fifteen different packages, two brochures, a mini-website and POS material for fairs.

Identity | Art Direction | Packaging | Brochure design