With the focus on food and table gatherings, we created a series of 20 animated movies for Ikea. For each movie we applied a combination of stop motion technique and filming showcasing different types of table setting, using Ikea products as centrepieces. We added an extra layer by using typography and editing a list of products, matching the table setting. The online video content is inspirational and fun to watch for the user as a sequence. Storytelling with movies is part of Ikea’s strategy to connect better with consumers in the digital age and thus to increase brand love.

Concept | Styling | Video | Design | Writing