creative chit-chat

Deborah & Martijn

Art Direction & Styling

A mix of Fashion, styling and graphic design is not that unique. But the fact that they blend together in a household and business, is quite special. Coffeeklatch had a date with Deborah Bloemen and Martijn Vogelaers, the couple behind Uber and Kosher. What they do is best described by the term ‘art direction’. “In January we’ve been working together for 10 years. We almost forgot! That’s scandalous! We must celebrate!” says Deborah. That’s how fast things go for Uber and Kosher.


Black and white is a constant in your graphic style and this also transfers into your clothing and other design work.

M: Black and white because we often work with archival footage. We collect old books and encyclopedias that we find at flea markets and recycle centers. And this serves as sources of inspiration. The archival images that we like are often black and white.

D: We also wear a lot of black clothing. Recently a friend of ours said: "Here come the Men in Black!". You will also find a lot of black in our home in combination with various wood textures. In our house we like to be surrounded by beautiful findings. 

What is the most spectacular object in the house?

D: Fifteen years ago I bought five original Eames chairs in a second-hand shop for very little money. I used to live near Kloosterstraat (street in Antwerp where vintage and antique stores are located). So when I ran into them I was very enthousiastic. A find like that doesn't happen that often.

M: We are happy to invest in furniture. We find it more important than upgrading our computers.


You are aesthetes and very visually oriented.

M: We absorb images. We’re no readers, nor writers, but we’re addicted to blogs.

D: Our blog is an image blog. And the fact that we restrict ourselves to images is more of a handicap. We complement each other well, but we are both very bad at writing.


So your focus is mainly visual. How do you work together?

M: When we receive a new project, we start by brainstorming together and the art direction is of course also something we co-work on. Apart from that, Deborah takes care of the styling. My specialty focuses more on the graphics. But it is thanks to Deborah that next to music, I started showing interest in fashion and fashion graphics. And now we are working for several ready-to-wear brands. One day we’re busy making artwork for Deus, the next we meet Thimister in Paris. Music and fashion are both part of our world. 

Can you explain the Uber and Kosher profile according to the invitation that you created for the fashion label Thimister?

M: People are starting to get fed up with the digital and they need more tangible materials and tranquility. With Uber and Kosher we create strong images, that communicate clearly. We try to make less use of the computer and use of manual techniques combined with archival footage.

D: We feel the urge to proceed in a more artistic manner. For Thimister we made stamps and we printed on old paper. It was intense, but lots of fun. That’s how everything receives more structure, relief and depth.


What about the budgets, are they artistic and creative too? 

M:  If you choose creative customers, the budgets will often be creative too. But we do believe that you should dare to ask for a professional budget. We are self employed and we live on what we earn. Uber and Kosher is hard work, but we are very satisfied with what we do.

D: We wake up every day with the feeling: Wow, today we can again do something fun!


How do you combine your business with a busy family life?

D: It is a difficult combination. At one point we thought it would be a good idea for us to return to our roots. We wanted to know whats right for us: living in Limburg, where our roots are or in Antwerp, where we got to know each other. Our time in Limburg was great, but after six months our time was up.

M: We decided we had to go. We ultimately stayed for two years. We worked hard and were able to save a lot of money.

D: In Limburg we weren’t really going out, we were quite excluded from all the fun ...

M: …and from civilization. (laughs) Eventually we ended up here and we’ve been living in Antwerp for five years now. Meanwhile, our family got expanded by the arrival of our son Wolf.


Do you also find time for each other while working?

D: Paris Fashion Week is always on our agenda. We go from one fashion show to another, equipped with our camera and laptop.

M: Deborah takes photos. I think she does it very well, even though she doesn’t call herself a photographer.

D: (blushes and nods her head) Although I am surrounded by other photographers with their huge cameras, I zoom in on details and I try to make slightly different images. Paris Fashion week is always very stressful. But in between appointments and shows we always find the time to go and do something together: we go to cafes, we talk and eat out. We always make it a special time. 



Uber and Kosher 


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and must not be reproduced without our express prior written permission.

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About Coffeeklatch

Coffeeklatch stands for ‘Slow journalism using a fast medium.’ Magali Elali and Bart Kiggen created the blog as a creative chitchat featuring creative entrepreneurs in their homes over coffee, including interesting people telling intriguing stories. It celebrates storytelling and creativity in all its forms, from fashion design to architecture. Read More


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Copyright © Coffeeklatch. All rights reserved. All Coffeeklatch original content and photographs are subject to copyright
and must not be reproduced without our express prior written permission.

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